A discussion from a seasoned games marketer and developer Another Steam Next Fest is just around the corner. I see many developers missing the mark when it comes to demos being a real tool for marketing their games. If you have joined us from the GameDeveloper article, scroll down to here. Otherwise, you can begin here: You have already heard from hundreds of websites that having a demo on Steam Next Fest is critical to marketing your game on Steam, I’m not going to tell you