The rise of gaming has transformed it into a powerful marketing platform. Gen Z, in particular, tends to reject traditional advertising methods that lack interactivity. They prefer gaming sponsorships that not only entertain but also inform. While they aren’t opposed to branding, they don't want brands to be overly forceful in their messaging.

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Influencers play a key role in bridging the gap between brands and millennials, who often trust and follow these digital personalities. Streamers, in particular, use live video content and real-time interactions to boost engagement with their loyal audiences, most of whom are younger. This makes streamers valuable strategic partners for brands, and InfluencerMarketing.ai can help you find the perfect match for your brand.