Our Work, Case Study:
Phantom Galaxies
Paid media, influencer marketing, brand partnerships content creation, community establishment & growth, press and media, marketing strategy, liveOps planning
$20M USD Raised, 250K Players Alpha, 100K Discord, 120K Twitter
Ash handled the marketing the web3 game Phantom Galaxies, after the initial announcement with a cinematic trailer, building the discord community (100K+), Twitter (120K+) and Telegram, a successful first mint sale and an amazing turnout for the alpha playtests.
A strategy combining honesty, transparency and community participation. Coupled with strong content and influencer direction.
Phantom Galaxies was poised to be one of Animoca’s flagship brands. As Director of Marketing & Publishing, my marketing efforts brought tremendous interest and participation. At its height, we had this title performing well, the marketing management of the project was in-house. Post my involvement, the project declined with a less than 40% review at launch on Steam. Discord had also dropped to 54K.
Released 2023
Phantom Galaxies was released in November 2023 on Steam
Our team had concluded services in Nov 2022