Phantom Galaxies
$20M USD Raised, 250K Players Alpha, 100K Discord, 120K Twitter
Pre-launch build-up marketing
Paid media, influencer marketing, brand partnerships content creation, community establishment & growth, press and media, marketing strategy, liveOps planning
I handled the marketing the web3 game Phantom Galaxies, after the initial announcement with a cinematic trailer, building the discord community (100K+), Twitter (120K+) and Telegram, a successful first mint sale and an amazing turnout for the alpha playtests.
Goals
-
Establish and grow a dedicated community & social presence.
-
Launch the first mint sale
-
Alpha test
Contract Duration:
1.5 Years
​
Highlights
-
Project raise $20M USD
-
Under $3M USD first mint
-
Alpha playtest with 250,000+ players
-
Ranked one of the top titles for Animoca Brands
A strategy combining honesty, transparency and community participation. Coupled with strong content and influencer direction.
Phantom Galaxies was poised to be one of Animoca’s flagship brands. My marketing efforts brought tremendous interest and participation. At its height, we had this title performing well, the marketing management of the project was in-house. Post my involvement, the project declined with a less than 40% review at launch on Steam. Discord had also dropped to 54K.
