MicroProse
40-Year Brand Revival
45 Titles & Brand Revival
Paid media, influencer marketing, brand partnerships content creation, community establishment & growth, press and media, marketing strategy, liveOps planning
MicroProse was looking to us to establish a marketing presence and revive their 40-year-old brand while managing a portfolio of 45+ titles in various stages of release. The challenge was to achieve these goals with limited resources.
Goals
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Bring the MicroProse brand back to life
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Reach wishlist & sales targets
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Grow revenue to establish a full-time marketing team
Contract Duration:
1 Year, extended to 1.5
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Highlights
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Our team generated a significant amount of revenue, reaching the contracted goal of establishing a full-time marketing team, including a full-time CMO.
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Revitalized the MicroProse brand, building a brand following through awareness, influencer relationships, social and video content.
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See case study: Ground Branch
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See case study: Arms Trade Tycoon: Tanks
A layered start-up strategy was built over time
The MicroProse brand had been synonymous with Sid Meier and other long-removed IP like Civilization and X-Com. Our goal was to build a layered strategy that would re-focus fans’ perceptions to the core of MicroProse (Mil-Sim genre) and educate a new generation on what the brand represented. In a start-up environment, growth relies on your team doing ‘everything-at-once’ and ‘out-of-the-box’ thinking.
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Add a catalogue of 45 newly released, new to early access, preparing for early access or planned 2024 releases - we had to reinvent the planning, product-brand go-to-market strategy and release execution for so many titles.
45 Managed Games
Released / Early Access
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​Arms Trade Tycoon: Tanks
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Boat crew
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Bomber-3
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B17-redux
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Carrier Command 1 & 2
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Drop
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Falcon 4.0
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Ground Branch
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Highfleet
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Mech Engineer
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Open Wheel Manager 2
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Regiments
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Second Front
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Tiny Combat Arena
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Tiny Football
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Waroni
Preparing for EA 2024
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B-17 Series of games
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Dying Breed
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Forgotten But Unbroken
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Let Bions Be Bygone
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Neyyah
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Rise of Piracy
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Sea Power
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Silent Depth Pacific
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Task Force Admiral
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Urban Strife
2024 Releases
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19 Additional titles (Cannot name under NDA)