Revival of a Legend
iMagic Games
Product & Publisher Revival
Game development: refreshing games, updates & creating new reasons to play.
Paid media, influencer marketing, brand partnerships, content creation, community establishment & growth, press and media, marketing strategy, liveOps planning
Legendary game publisher, John 'Bill' Stealey, co-founder of MicroProse (1982) and leader of iMagic Games (iEntertainment Inc) approached vMarketer to revive the iMagic Games brand, after hearing about the success we had with MicroProse.
iMagic Games were known for combat simulation games, strategy and more.
Goals
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Bring the iMagic Games brand back to life
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Revitalise their back catalogue of games
Contract Duration:
Ongoing, pending finance.
Highlights
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Game development refresh for several games
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Rebuilding and refreshing product branding
Modernising Respected Games
We support iMagic Games with production planning for remakes of its established back catalogue, helping modernise each title while retaining what made the original experience distinctive. This includes UI and UX layouts, player flows, usability improvements and gameplay refinement.
Creating New Reasons to Play
We identify new game modes, creator-friendly moments and stronger gameplay hooks that make each title more relevant, discoverable and shareable. The goal is to bring respected games into the modern era while giving both returning fans and new players a compelling reason to play.
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