How many marketing agencies have released their own video games?
Most marketing agencies only see the game once there is something ready to promote. We work differently.
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Because we develop our own games, we understand production from the inside: changing features, shifting milestones, playtesting, technical limitations, scope decisions and the constant balance between what developers want to build and what players will actually respond to.
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That lets us work more closely with your production team, spot marketable moments earlier and turn mechanics, features and player experiences into stronger positioning, content and campaigns.
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We don't just market the game you give us. We understand what you're building, why you're building it and how to make more people care about it.
Take a closer look at how the team at vMarketer works within video game production.
Follow our More Than Marketing series for a closer look at the production work we've been involved in beyond traditional game marketing.
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Start with Asset Production, where we take you through the creation of characters for the PlayStation game Yorbie, from early concepts and sourcing 3D artists through modelling, optimisation, rigging, animation and final in-game assets.