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PR Media
Games Marketing
Video Game Marketers for self-publishing, indie game studios, large studios and publishers.
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Advertising & Publicity for Video Games
At vMarketer, we believe that advertising is what you pay for, while publicity is what you pray for. We leverage opportunities for paid placements and advertising on gaming press sites, alongside sustained email marketing campaigns targeting our extensive professional network, to maximize free publicity for your game.
We’ll craft your marketing copy from the ground up to establish a recognizable brand voice for your game. Our team creates compelling press releases that intrigue both journalists and players, ensuring your game is SEO-optimized, beautifully designed, and ready to convert sales targets into satisfied players.
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Video Game PR
Press releases are a tried-and-true method for communicating key information about your game to both the press and the wider market. Our PR outreach combines in-house automated mass distribution tools with established contacts in the gaming press, applying our copywriting expertise to captivate players, journalists, and influencers alike.
Paid Editorial Placements
Looking to build a sustained marketing presence on sites your target audience frequents? Paid media campaigns are your best bet, and we execute them globally, even within tight budget constraints. From homepage takeovers to sponsored posts on social media and collaborations with content creators and press sites, we can negotiate favorable deals and place your paid content precisely where it needs to be.
Mobile Game Editorials
The mobile gaming landscape is distinct from the PC and console markets. Entering it improperly can lead to failure before launch day. At vMarketer, we combine paid placement opportunities and advertising on mobile gaming news sites with sustained email marketing campaigns and our extensive professional network, giving your mobile game a fighting chance in one of the most competitive markets out there
Clear Copy is Key
The language used in your game copy is crucial to your marketing strategy and an integral part of your game itself. Whether crafting press releases, Steam page content, social media posts, ads, storyboarding trailers, or editing in-game copy, we establish a consistent vocabulary across all communication channels to excite players and drive engagement.
Storefront Presentation
We track your marketing efforts across your own site and through third-party distribution platforms like Steam, GOG, and the Epic Games Store. We evaluate the effectiveness of various marketing channels and even analyze data from ‘walled gardens’—closed ecosystems like the Xbox Store, PlayStation Store, and Nintendo eShop—to enhance marketing efficiency and ROI.
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