Unique Games Marketing Support
Marketing that works with production, revolutionary - we know.
Not just game marketing services for Indie & AA Studios.
A mix of marketing & dev-alignment.
Something quite different.
We integrate into your development process to help shape your game to ensure players actually find and engage with it. By aligning product decisions with market reality early, we help reduce risk, improve marketing and your chances of long-term success.
FP / MPV
Pre-Launch
Growth
Every studio needs a different level of support.
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Some teams need a sharp external review before committing to a direction.
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Some need help preparing for an announcement or launch.
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Others need an ongoing market partner embedded across development, publishing, community, and growth.
Our engagements are built around the stage of your game, the level of risk, and the amount of support your team needs. We focus on helping your game become market-ready, not counting social posts.
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Facing a crunch before launch? Let us step in and craft a powerful launch strategy, so you can stay focused on final bug fixes and prepping that day-one patch.
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From media planning and creative support to developing core messaging, we offer a full range of services backed by robust analytics and tracking. We’ll ensure your marketing remains data-driven, adaptable, and effective, giving you peace of mind as launch day approaches.
Games Marketing begins with the first playable or at very least MVP Planning.
The Market Readiness Review is a focused assessment of your game through the lens of audience fit, positioning, discovery, creator appeal, and commercial potential.
This is designed for teams who want clear, honest feedback before committing more time, money, or production effort to a specific direction.
We review your game concepts, pitch, build, Steam page, trailer, market assumptions, and current positioning to identify what is helping the game, what may be holding it back, and where the biggest opportunities exist.
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Good fit if you are asking:
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Is our game marketable?
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Are we building the right game for the audience?
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Is our positioning strong enough?
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Would creators understand or care about this?
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Are we ready to announce, reveal, or launch a Steam page?
Typical focus areas
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Core hook and first impression
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Audience and genre fit
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Market positioning
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Steam or store page readiness
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Creator and streamer appeal
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Player motivation
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Early-session friction
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Shareability
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Competitive context
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Commercial risks and opportunities
What you receive
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Market readiness diagnosis
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Key risks and opportunities
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Positioning recommendations
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Priority action list
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Clear next steps for improving market fit
Games preparing for announcement, Steam page launch, demo release, festival participation, crowdfunding, publisher outreach, or full release.
Pre-Launch Alignment is for teams who already have a game in development and need to make sure the product, positioning, content, community, and launch plan are working together.
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This is where we help connect the game you are building with how players, creators, press, platforms, and communities will discover and respond to it.
We work with your team to strengthen the game’s marketable edges before serious marketing spend begins.
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Good fit if you are asking:
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Are we ready to announce?
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Why are wishlists not growing?
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How do we make our game easier to explain?
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What should we show first?
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What should our Steam page focus on?
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How do we build interest before launch?
Typical focus areas
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Game positioning and messaging
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Steam page direction
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Wishlist strategy
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Trailer and capsule guidance
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Demo and festival readiness
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Creator-friendly hooks
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Community activation
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Press and platform angles
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Announcement planning
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Launch timing and sequencing
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Content and campaign planning
What you receive
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Pre-launch market alignment plan
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Messaging and positioning framework
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Store page and content recommendations
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Creator and community strategy
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Launch-readiness priorities
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Practical guidance for your internal team
Studios that want ongoing strategic support throughout development, launch, and post-launch growth.
The Embedded Market Partner model is our most involved engagement.
We work alongside your team over a longer period, helping align product, positioning, marketing, community, and commercial decisions as the game evolves.
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This is not a traditional agency model. We are not waiting at the end of development to promote what already exists. We are involved earlier, helping your team make better decisions while there is still time to shape the outcome.
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Good fit if you are asking:
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Can someone help guide us through the market side of development?
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Are we making decisions that will help or hurt discoverability?
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How do we avoid wasting money on marketing too late?
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How do we build creator, community, and retention thinking into the game?
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Can we get senior publishing and marketing experience without hiring full-time?
Typical focus areas
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Build reviews
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Product and market alignment
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Player friction and churn risks
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Feature prioritisation from a market perspective
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Creator and content potential
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Positioning and messaging
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Steam and store page optimisation
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Launch planning
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Community growth
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Marketing roadmap
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Post-launch updates
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Retention and engagement opportunities
What you receive
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Ongoing strategic guidance
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Regular reviews and recommendations
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Prioritised market-facing action plans
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Support across production, marketing, and launch planning
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Alignment between internal teams and external market needs
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Continued optimisation before and after launch
Launch & Growth: Teams approaching release or already live who need help improving traction, conversion, retention, or revenue
Launch is no longer the finish line.
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Many games need continued refinement after release. This engagement is designed for teams who need help turning launch attention into sustained performance, or who have already launched and are not seeing the traction they expected.
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We assess what is happening across the product, store page, messaging, player response, content, community, and post-launch roadmap.
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Good fit if you are asking:
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Why did launch underperform?
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Why are players not sticking around?
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How do we recover momentum?
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What should our next update focus on?
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How do we turn player feedback into a better growth plan?
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How do we keep the game alive after launch?
Typical focus areas
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Launch readiness
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Wishlist conversion
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Store page performance
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Player feedback review
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Community response
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Creator and press follow-up
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Retention and churn risks
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Update positioning
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Content roadmap
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Monetisation opportunities
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Re-engagement planning
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Long-term growth strategy
What you receive
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Launch or post-launch performance review
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Prioritised growth recommendations
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Retention and engagement improvement areas
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Store, messaging, and campaign refinements
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Update and content planning guidance
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Practical next steps to rebuild or sustain momentum
