Launching on Steam
The Reality of Games Marketing
vMarketer helps indie developers, studios and publishers with Steam launch marketing, Steam page optimisation, wishlist growth, game marketing strategy, influencer campaigns, PR, social media, paid advertising and post-launch growth. We work alongside your team to improve how your game is positioned, discovered and converted from early development through launch and beyond.
The Facts: Steam Game Releases and More
Let's Skip The Doom & Gloom
Yes, the market is hyper-competitive. But games still break through.
The difference is usually better decisions made earlier.
You need to align the game with the market, understand who it is for, what makes it compelling and where it fits against the competition.
You also need marketers who understand development, scope, production pressure and the real work behind every request, so they help the team rather than slow it down.
Marketing is a marathon. Wishlists, creators, community and awareness take time to build, and the strategy has to keep working across months of development.
And on Steam, wishlists are only part of the equation. Turning them into sales requires strong positioning, pricing, timing, store conversion and an understanding of player behaviour.
The market is tough, but with the right game, the right positioning and the right marketing approach, there is still plenty of opportunity.
