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Video Games Marketing Agency

We’re a video game marketing agency helping indie and AA studios build stronger market positioning, reach the right players and launch with greater impact.

21,458

Video Games Launched on Steam in 2025

9,900

Video Games Launched on Steam to June 2026

Time to do video game marketing differently.

Not just game marketing services for Indie & AA Studios. A mix of marketing & dev-alignment.
Something quite different.

We offer end-to-end video game marketing services, including market positioning, marketing strategy, Steam page optimisation, influencer campaigns, PR, social media, paid advertising, community growth and launch support. Whether you need a complete marketing partner or targeted support, we adapt our services around your game, team and development stage.

Your Embedded Game Marketing Team

Get the expertise of an experienced game marketing team without building an entire department in-house. We support strategy, social media, community management, influencer outreach, PR, paid advertising, Steam optimisation and launch planning as an extension of your studio.

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Shape the Game. Strengthen the Marketing.

We work alongside your development team to strengthen the positioning, features and moments that make your game easier to understand, share and sell. By connecting development decisions with market reality, we help improve marketability before launch, not just promote the game once it is finished.

Marketing Shaped Around Your Game

​There is no universal formula for marketing a game. We build strategies around your genre, audience, budget, development stage and commercial goals, with every recommendation shaped by the realities of your game and market.

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Communities Built For Your Game

We create the structure, content, events and communication needed to attract the right players, keep them engaged and turn early interest into wishlists, feedback, advocacy and long-term support.

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Dropped your game's announcement trailer & didn't really get much of anything?

200+

Video Game Trailer released this week.

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About Our Video Game Marketing Agency

vMarketer is a specialist video game marketing agency led by Ash Hodgetts, a games marketing, publishing and development executive with more than 25 years of experience. Having worked with global publishers, studios and indie developers, as well as developing and releasing games himself, Ash brings senior-level strategy, hands-on execution and a practical understanding of what it takes to build, position, market and grow a successful game.

expert marketing advice
games marketing
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Trusted by game brands:
From big to indie, publishers and solo devs.

INCLUDING:

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Ready to jump in?

Get in touch.

What, no sales pitch or pages of SEO content to generate leads? Nope, once you talk to a member of our team you will understand.

Send us an email and we'll reach out

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virtual marketing video games

Shaping games for a new era of marketability

vMarketer.Games is a video game market partner, who focuses on the entire layer between dev teams and the market.

© 2026 vMarketer.Games | Founded by Ash Hodgetts

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